A mother-of-the-bride came to me some five months before the wedding to request that I assist her in finding a public-relations professional who was well-versed in social media. Her idea was to “generate some more excitement” about her daughter’s wedding. She saw this as a special kind of opportunity to share the news, with the main focus on Facebook. She was looking for an actual campaign that would be well-planned and coordinated to give teasers that would interest the couple’s “friends” and have them look forward to the wedding even more. . .
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